Top Digital Marketing Courses Online

What Do You Learn In Digital Marketing Courses?

Digital marketing courses cover a wide range of topics aimed at equipping students with the skills needed to effectively market products or services online. Here are some of the core areas you can expect to learn about in a comprehensive digital marketing course:

1. Search Engine Optimization (SEO)

Learn how to optimize websites to rank higher on search engines like Google, increase organic traffic, and improve visibility.

2. Content Marketing

Understand how to create, distribute, and promote valuable content to attract and engage your target audience.

3. Social Media Marketing

Explore strategies for promoting brands and engaging with audiences on social media platforms like Facebook, Instagram, LinkedIn, and Twitter.

4. Pay-Per-Click (PPC) Advertising

Gain insights into creating and managing paid advertising campaigns on platforms like Google Ads and social media, focusing on driving traffic and conversions.

5. Email Marketing

Learn how to build and execute email marketing campaigns to nurture leads, increase customer loyalty, and drive sales.

6. Analytics and Data Interpretation

Get trained in using analytics tools like Google Analytics to track and measure the performance of digital marketing campaigns and make data-driven decisions.

7. Digital Strategy and Planning

Develop the skills to create comprehensive digital marketing strategies that align with business goals and objectives.

8. Affiliate Marketing

Understand how to set up and manage affiliate marketing programs to drive revenue through partnerships and referrals.

9. E-commerce Marketing

Learn techniques specific to promoting online stores, including product listing optimization and conversion rate optimization.

10. Marketing Automation

Explore tools and techniques for automating repetitive marketing tasks to increase efficiency and effectiveness.

11. Video Marketing

Discover how to create and promote engaging video content to capture audience attention and boost brand awareness.

12. Mobile Marketing

Understand strategies for reaching and engaging audiences through mobile devices, including SMS marketing and mobile app advertising.

Popular Classes & Programs Online

There are numerous online courses and programs available to help you learn digital marketing. Here are some of the most popular and highly rated options:

1. Google Digital Garage

Google’s free online course covers fundamentals of digital marketing, including SEO, PPC, and social media. It’s a great starting point for beginners.

• Promo/Offers: Free certification upon completion.

2. Coursera

Coursera offers a range of digital marketing courses from top universities and institutions. Programs like the University of Illinois’ Digital Marketing Specialization and the Facebook Social Media Marketing Professional Certificate are highly regarded.

• Promo/Offers: Free trials and financial aid available for certain courses.

3. HubSpot Academy

HubSpot offers a comprehensive suite of free courses on inbound marketing, email marketing, content marketing, and more. Their certifications are well-recognized in the industry.

• Promo/Offers: Free courses and certifications.

4. Udemy

Udemy features a vast selection of digital marketing courses, including Neil Patel’s “Digital Marketing Masterclass” and “The Complete Digital Marketing Guide” by Rob Percival.

• Promo/Offers: Regular discounts and promotions, with many courses available for as low as $10-$15 during sales.

5. LinkedIn Learning

LinkedIn Learning provides courses on various aspects of digital marketing, such as SEO Foundations, Google Ads, and Social Media Marketing.

• Promo/Offers: One-month free trial available for new users.

6. Simplilearn

Simplilearn offers a Digital Marketing Specialist Master’s Program that covers a broad range of topics and includes industry-recognized certifications from OMCP and Facebook.

• Promo/Offers: Discounts on bundled courses and certifications.

7. Digital Marketing Institute (DMI)

DMI provides professional diploma courses and certifications in digital marketing, endorsed by leading digital brands and recognized globally.

• Promo/Offers: Discounts for group enrollments and early bird registrations.

8. edX

edX offers courses from institutions like the University of California, Berkeley and the University of Maryland on digital marketing fundamentals, strategy, and data analysis.

• Promo/Offers: Free course access with paid certification options.

Types of Digital Marketing

Digital marketing encompasses various methods and strategies to promote products or services online. Here are some of the main types:

1. Search Engine Optimization (SEO)

SEO involves optimizing your website to rank higher in search engine results pages (SERPs) to attract organic (unpaid) traffic.

2. Content Marketing

This strategy focuses on creating and distributing valuable content to attract and retain a clearly defined audience, ultimately driving profitable customer action.

3. Social Media Marketing

Promoting your brand and engaging with your audience on social media platforms to build brand awareness, generate leads, and drive sales.

4. Pay-Per-Click (PPC) Advertising

PPC is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. Google Ads is a common platform for PPC campaigns.

5. Email Marketing

Sending targeted messages or newsletters to a list of subscribers to promote products, services, or events and build relationships with customers.

6. Affiliate Marketing

A performance-based strategy where businesses reward affiliates for each customer brought by the affiliate’s marketing efforts.

7. Influencer Marketing

Leveraging influencers or individuals with a large following to promote your brand or products to their audience.

8. Video Marketing

Creating and sharing video content to promote a product or service, often distributed through platforms like YouTube, social media, or a brand’s website.

9. Mobile Marketing

Reaching your audience through their mobile devices with tactics like SMS marketing, mobile apps, or mobile-friendly websites.

10. Display Advertising

Using banner ads or other visual advertisements on websites or social media to attract attention and drive traffic to your site.

Average Costs to Take Digital Marketing Courses

The cost of digital marketing courses varies widely depending on the provider, depth of content, and level of certification. Here’s a general breakdown of what you can expect:

1. Free Courses

Many platforms like Google Digital Garage, HubSpot Academy, and Coursera offer free courses on digital marketing basics. These courses are great for beginners or those looking to refresh their skills.

2. Paid Courses

Paid courses can range from $10-$200 for individual courses on platforms like Udemy and LinkedIn Learning. These often include more comprehensive content and sometimes offer certificates upon completion.

3. Professional Certifications

More advanced certifications and specializations, such as those from Simplilearn or Digital Marketing Institute, typically range from $500 to $2,500. These programs offer in-depth training and recognized certifications.

4. University Programs

Digital marketing programs offered by universities or through platforms like Coursera or edX can range from $1,000 to $5,000 or more, depending on the institution and length of the program.

Average Salary in an Entry-Level Digital Marketing Job

Digital marketing offers a promising career path with competitive salaries. Here’s what you can expect at the entry level:

1. Digital Marketing Coordinator/Assistant

Typically, an entry-level position in digital marketing can offer a salary ranging from $35,000 to $50,000 per year, depending on the location and size of the company.

2. SEO Specialist

Entry-level SEO specialists can expect to earn between $40,000 and $55,000 annually. With experience, this can grow significantly.

3. Social Media Manager

Starting salaries for social media managers generally fall between $45,000 and $60,000 per year, with opportunities for rapid advancement as you gain experience.

4. PPC Specialist

A PPC specialist at the entry level can expect to earn between $40,000 and $55,000 annually, with higher earnings potential as skills and experience grow.

5. Content Marketing Specialist

Entry-level positions in content marketing typically offer salaries ranging from $40,000 to $55,000 per year.

These figures can vary significantly based on factors such as geographic location, company size, and the individual's educational background and experience.